Post by account_disabled on Mar 7, 2024 3:55:54 GMT -5
In a world now made of numbers , a data-driven approach to KPIs even in the B2B market appears to be, nowadays, an obligatory choice and a determining factor for the survival of a company. In both the B2B and B2C sectors, knowing how to define which KPIs to monitor for each phase of our lead's buyer journey will give us the opportunity to make informed decisions based on objective numbers, minimizing the risk of incurring cognitive biases. In order to explain a phenomenon in its entirety, it will be necessary to analyze the data in a systemic way, keeping in mind the specific purpose and the reference context in which each KPI is observed since, if taken individually, they risk returning a distorted vision of reality.
For example, the CTR or CPC may indeed be relevant KPIs for evaluating the Germany Phone Number effectiveness of an advert but, if disconnected from the quality of the leads generated, they will only give us a partial vision of reality, suggesting a potentially wrong direction. This article will provide a list of some of the main KPIs to monitor at each stage of a lead's life cycle, from the moment they land on our website to the end of the sales funnel. leads The main B2B KPIs for each phase of the lifecycle stage Visitor to Lead (Lead Generation KPI) The positioning of the website among the first results of the main search engines and good and constant social activity are two of the various causes that contribute to increasing traffic on our website, which must be expertly designed with precise funnel marketing logic which favor and increase the conversion rate of the same, thus maximizing the investments made.
The two lead generation KPIs to monitor to evaluate the overall performance of our activities are the number of contacts generated per month and the site conversion rate , i.e. the number of leads out of the number of visitors for each month. At the same time, however, as has been said, in order to make more precise assessments, we must not forget to take into consideration the reference context. Regardless of the positive or negative performance of the conversion rate or the number of leads generated per month, it will therefore be necessary to observe all the KPIs that can help us better understand the real data.
For example, the CTR or CPC may indeed be relevant KPIs for evaluating the Germany Phone Number effectiveness of an advert but, if disconnected from the quality of the leads generated, they will only give us a partial vision of reality, suggesting a potentially wrong direction. This article will provide a list of some of the main KPIs to monitor at each stage of a lead's life cycle, from the moment they land on our website to the end of the sales funnel. leads The main B2B KPIs for each phase of the lifecycle stage Visitor to Lead (Lead Generation KPI) The positioning of the website among the first results of the main search engines and good and constant social activity are two of the various causes that contribute to increasing traffic on our website, which must be expertly designed with precise funnel marketing logic which favor and increase the conversion rate of the same, thus maximizing the investments made.
The two lead generation KPIs to monitor to evaluate the overall performance of our activities are the number of contacts generated per month and the site conversion rate , i.e. the number of leads out of the number of visitors for each month. At the same time, however, as has been said, in order to make more precise assessments, we must not forget to take into consideration the reference context. Regardless of the positive or negative performance of the conversion rate or the number of leads generated per month, it will therefore be necessary to observe all the KPIs that can help us better understand the real data.