Post by account_disabled on Jan 24, 2024 2:12:04 GMT -5
Any owner of an online store is concerned with questions: how to get new customers, successfully compete with other stores and increase profits. The key to this is correctly configured contextual advertising and launching campaigns in Google Ads. Alexander Atamas, marketing specialist at digital agency Upturn , has prepared a guide to promoting e-commerce in this advertising system. The article will help you navigate the setup steps, the optimization process, and familiarize yourself with the main reports. Reading time: 16 minutes Introduction The purpose of promoting an online store Stages of setting up contextual advertising for an online store .
Building an account structure Fax Lists Search contextual advertising for an online store Shopping campaigns Smart Shopping Campaigns Contextual Media Network (KMN) Video advertising on YouTube Automation of account work Optimization Google Analytics: basic reports for an online store Conclusions: what should contextual advertising for an online store be like on Google? Alexander Atamas UpTurn Alexander Atamas, marketing specialist at Upturn digital agency Introduction Our agency uses a variety of promotion methods and cooperates with many online stores. Based on our experience, we can say that in ecommerce the best results in terms of the number of leads, calls and transactions are provided by Google Ads.
Google is the most widespread and popular network that covers more than 90% of the Internet audience in Ukraine and the world. In addition to the search engine, Google also has a contextual media network of more than 2 million sites and the largest video network - YouTube. We will talk about various methods of promotion using Google Ads in this article. A report for one of our clients over a one-month period clearly demonstrates the income and number of transactions from various channels and sources. Paid Search occupies a leading position on Google. This ratio will be relevant for all young online stores. Sites that have already built up their audience and name receive good income from organic search, but SEO promotion requires more time and resources.
Building an account structure Fax Lists Search contextual advertising for an online store Shopping campaigns Smart Shopping Campaigns Contextual Media Network (KMN) Video advertising on YouTube Automation of account work Optimization Google Analytics: basic reports for an online store Conclusions: what should contextual advertising for an online store be like on Google? Alexander Atamas UpTurn Alexander Atamas, marketing specialist at Upturn digital agency Introduction Our agency uses a variety of promotion methods and cooperates with many online stores. Based on our experience, we can say that in ecommerce the best results in terms of the number of leads, calls and transactions are provided by Google Ads.
Google is the most widespread and popular network that covers more than 90% of the Internet audience in Ukraine and the world. In addition to the search engine, Google also has a contextual media network of more than 2 million sites and the largest video network - YouTube. We will talk about various methods of promotion using Google Ads in this article. A report for one of our clients over a one-month period clearly demonstrates the income and number of transactions from various channels and sources. Paid Search occupies a leading position on Google. This ratio will be relevant for all young online stores. Sites that have already built up their audience and name receive good income from organic search, but SEO promotion requires more time and resources.