Post by account_disabled on Mar 2, 2024 23:50:07 GMT -5
In the "State of Content Planning Report", HubSpot analyzes a series of elements each year that are useful for predicting content marketing trends for the following months. In this article from the series of insights dedicated to the results of the report, we will talk in particular about audit and optimization. Continue reading to find out more! The new course of b2b content marketing Especially in companies that have been creating and publishing marketing content for a few years, the archive of materials - including blog articles, eBooks, emails and social media posts - is becoming increasingly heavier and, as is natural, contains more and less updated. This is where audit and optimization activities come into play, which are fundamental not only to ensure that the most read pages or the most downloaded contents are truly always relevant for users, but also to have constant monitoring of all content marketing production. New Call-to-action Here are some data that emerged.
The opinion of Aj Beltis, Senior Marketing Manager at HubSpot "Those who deal with content marketing now have a clear idea of how to write and where to publish content, now is the time to analyze and optimize. If in the past (or when starting a blogging activity) it made sense to write a lot of content to understand what the target audience really needed, now the risk is that a saturation point has been reached. Auditing and optimization are crucial at this stage: at HubSpot we have eliminated over 500 pieces of content, more than half of our archive. Since we did it, however, the number of leads has been increasing, because we are faced with only the best, most up-to-date and impactful Australia WhatsApp Number Data proposals. The results of the activities according to the interviewees There is not only direct testimony from HubSpot, let's see some considerations that emerged from the responses of media planners who carry out regular audits: 81% of those interviewed say they have improved their effectiveness in achieving.
B2B world? Subscribe to the Fontimedia blog to be updated on news: • marketing & sales • content & digital • SEO & web Subscribe to the blog! Email * Enter your email Frequency of notifications Weekly Monthly Your privacy is protected, your data will not be shared in any way. I agree to receive the newsletter by email* I accept the Privacy Policy* Recent articles Lead generation strategies: how to improve the quality of leads? HubSpot's AI helps business growth B2B sales: what is the key to closing more customers? B2B sales strategies: best practices for increasing sales Defining buyer personas is key to lead generation Subjects b2b digital marketing (421) inbound marketing (266) b2b sales (217) content marketing (169) b2b lead generation (162) company website & UX (152) HubSpot CRM (90) SEO (55) marketing automation (55) lead managem.
The opinion of Aj Beltis, Senior Marketing Manager at HubSpot "Those who deal with content marketing now have a clear idea of how to write and where to publish content, now is the time to analyze and optimize. If in the past (or when starting a blogging activity) it made sense to write a lot of content to understand what the target audience really needed, now the risk is that a saturation point has been reached. Auditing and optimization are crucial at this stage: at HubSpot we have eliminated over 500 pieces of content, more than half of our archive. Since we did it, however, the number of leads has been increasing, because we are faced with only the best, most up-to-date and impactful Australia WhatsApp Number Data proposals. The results of the activities according to the interviewees There is not only direct testimony from HubSpot, let's see some considerations that emerged from the responses of media planners who carry out regular audits: 81% of those interviewed say they have improved their effectiveness in achieving.
B2B world? Subscribe to the Fontimedia blog to be updated on news: • marketing & sales • content & digital • SEO & web Subscribe to the blog! Email * Enter your email Frequency of notifications Weekly Monthly Your privacy is protected, your data will not be shared in any way. I agree to receive the newsletter by email* I accept the Privacy Policy* Recent articles Lead generation strategies: how to improve the quality of leads? HubSpot's AI helps business growth B2B sales: what is the key to closing more customers? B2B sales strategies: best practices for increasing sales Defining buyer personas is key to lead generation Subjects b2b digital marketing (421) inbound marketing (266) b2b sales (217) content marketing (169) b2b lead generation (162) company website & UX (152) HubSpot CRM (90) SEO (55) marketing automation (55) lead managem.